Fujifilm Recipes to Convey Feeling

Many photographers have spent the last couple of decades chasing color accuracy. Neutral white balance, faithful skin tones, true-to-life colors have become measuring sticks by which images are judged. Back when I was first learning photography over 25 years ago, when film was still king, I don’t remember color accuracy being a major topic; if it was, you were probably talking about Kodachrome 25. The wildly vivid colors of Velvia 50 were often preferred for landscapes. The warmth of Portra 400 was appreciated for portraits. There were a lot of reasons to choose various films, but color faithfulness was rarely the primary motive. With digital technology, because you can be extraordinarily specific with the white balance and precisely control the colors, which was not possible with analog photography (at least nowhere near the extent possible with digital), there was a movement towards that end; however, the character that each emulsion brought with it was lost in the process.