FUJIFILM X100VI – Is It the Most Pre-Ordered Camera Ever?

Talking to our retail partners about the X100VI, we hear that camera preorders are “by far the best they have seen in a long time”. Some will go so far as to say that “pre-orders have broken all-time records for digital cameras” within the respective time frame. While the latter claim seems dramatic, knowing the context surrounding FUJIFILM X100VI may prove it’s not far-fetched.