Hasselblad X2D II 100C vs Fujifilm GFX 100 II: medium format showdown

Hasselblad recently announced the X2D II 100C, the latest camera in its medium-format lineup, and the first to be capable of continuous autofocus. That feature makes it a much closer competitor to Fujifilm’s medium format cameras, the GFX 100 II and 100S II. Fujifilm’s two models have a lot in common, but we’ll mainly be comparing the former in this article because of its higher magnification viewfinder, CFexpress storage and price tag that’s closer to Hasselblad’s.