Medium Format vs. Full-Frame: Is Fujifilm’s GFX System Making It the New Standard?

In 1901, Kodak made the revolutionary decision to unveil the ‘120 film format’, commonly known today as the medium format. It was introduced as the main format to be used in their Brownie No.2 camera released the same year. This camera and film format changed the history of photography as its availability made it accessible to people who had never held a camera before. The camera’s accessibility was largely due to its relative affordability. At the time, the cameras came pre-loaded with a 100 exposure roll of film which greatly added to its appeal. For decades and decades, it was the main format for consumer cameras worldwide.